“I can’t afford it.”

My original coach the late Dr James Carter once taught me that we should buy things that make us money and where possible avoid things that cost us money. Business coaching is not an expense when you consider we aim for you to get your ROI within 3 months (for a 12-month plan.) Business coaching is tax deductible AND is focused on getting your business more profitable than it is right now. It is not an expense such as a car or boat that losses value over time.

“I’ve got a lot on. I'm too busy.”

So you’re time-poor. I get it. I’ve got three kids, and a grandchild on the way. I run a practice, a coaching business and up until a couple of years ago ran a Not for Profit. I also love having overseas holidays and having a great time on my boat.
The difference is I’ve streamlined my businesses and life where things are automated and growth comes without stress. I focus on what’s important and less on...

Craig shares the background story of naming Chiropractic Flight School. (Filmed at Sydney Airport)

Interested in finding out more about coaching with Craig- CLICK HERE!

It's quite clear that as a profession we have a wide range of opinions and experiences on what our particular focus should be. In preparing my ACP (Academy of Chiropractic Philosophers) I came across a book titled "Chiropractic Peace" Executive Editor William P McDonald. The book discussed the differing views of the broad spectrum of chiropractic in an informative and mature fashion- I'd recommend it if you would like to understand the thinking of the other 'camps.'

Then I got to thinking about the mudslinging that occurs in the profession that more often than not continues to polarise views whenever the two ends of the spectrum meet. 

Having successfully facilitated groups and clients for some years, I feel it would be appropriate to assist in you having conversations that are constructive and enlightening rather than inflammatory.

Personalise your opinion or observations.

Avoid making any universal statements such as,

“You know when you see a patient...

In this Vlog, Craig guides you through 'The Inconvenience Truth.' It will assuredly make you look at your own practice with a new perspective. Remember this is INTENDED to challenge your thinking, and get you CLEARER on your own professional identity. Play along and you may just learn something about yourself. 

There are three words (alright it might be only two) that are most likely killing your practice. In this vlog Craig shares what they are and how to change them.

As chiropractors, we’ve all run behind at some point in shift. You have assistants sending you little messages which start from little memos of inspiration;

“You can do it!”

“You’re doing great!”

These then slowly evolve to that of pictures that reassemble a poop emoticon- indicating you’d better pull your finger out!

Perhaps you’ve had an acute patient come in that required more time that was allocated. Perhaps you’re tired from having a sick child at home and you’ve lost sleep. Perhaps you just haven’t got your head in the game! Either way do not apologise for running late! Please let me explain.

Saying “I’m sorry” makes it about you feeling better and not them! .. Saying “I’m sorry” says that what you have been doing is of little importance you have wasted both your time and theirs. Saying “I’m sorry” means that one day- should they ever be acute- you will also...

I was a buoy which had lost its mooring. My direction went with the tide, dependant on factors external to myself. I went this way and that to make others happy and content. I was tired both physically and emotionally.

I then observed that all the greatest chiropractors, (or for that matter world leaders) had one thing in common; they were all lighthouses. Rock solid standing up against the elements with their unrelenting bright light. Now the thing about lighthouses is that they are dependable. Ships use them for guidance away from danger. Some ships may have another destination and will pass it by, however many will use its guiding light to find safety.

Buoys without moorings are useless to ships. They could be floating over rocks or a deep channel but the ships are never sure- loose buoys are dangerous!

Now I consider myself a lighthouse.

Steadfast in my beliefs and in the services I provide. People who don’t wish for my services (ships with other destinations) will pass...

Let me paint you a picture.

You’ve been in practice a couple of years and each day when you get into clinic you likely say the same thing to your colleagues and patients. Then you start about going through the same routines that so far have got you to the point that you are. Now that may- or may not- be a good thing!

You are almost certainly on remote control or auto pilot and often, before you know it, time has passed and you may very well ask the question- “Where did the time go?”

What we know about neuroplasticity is that we become accustomed to our surroundings and often become blind to what is going on.

 I recall having a holiday and one of my friends who was locuming for me, moved my tables by literally 5cm (2 inches). The first 3 days back in practice I kept on hitting my shins on the metal edges of my tables because I wasn’t used to them being in that position. I had grown accustomed to where they had been for the past few years.

Now over the...