In this Craig discusses why, in a referral driven practice the person who earned the referral MUST receive it, and it's not why you think...

Craig discusses the ramifications of doing otherwise and highlights 3 key things that you can do in your practice immediately to begin increasing both retention and your internal referrals.

In this short video, Craig shares his insights on chiropractor's getting "friend-zoned" with patients and the pitfalls associated.

As chiropractors, we’ve all run behind at some point in shift. You have assistants sending you little messages which start from little memos of inspiration;

“You can do it!”😀

“You’re doing great!”👍

These then slowly evolve to that of pictures that reassemble a poop emoticon💩- indicating you’d better pull your finger out!

Perhaps you’ve had an acute patient come in that required more time that was allocated. Perhaps you’re tired from having a sick child at home and you’ve lost sleep. Perhaps you just haven’t got your head in the game! Either way do not apologise for running late! Please let me explain.

Saying “I’m sorry” makes it about you feeling better and not them! .. Saying “I’m sorry” says that what you have been doing is of little importance you have wasted both your time and theirs. Saying “I’m sorry” means that one day- should they ever be acute- you will also waste peoples time while working with them.

“If I can’t say I’m sorry what can I say?”

Try this;

“Thank you for ...